Before I answer this question, let’s go 7-8 years back.
Do you see a smartphone in your hand or, as a matter of fact, in anyone’s hand? Of course, you don’t. Compare that to the current situation – each of your family members has a smartphone; all your co-workers have smartphones; your driver has a smartphone; even the waiters of the restaurant where you last dined have smartphones. And all these smartphones are laced with social networking apps like Facebook, Twitter and Pinterest. People hardly go to their laptops and desktops for indulging in social media; smartphones are obviously handy.
Masses are so fond of browsing social networks from their phone that some psychologists have gone to the extent of proclaiming it a ‘Disease’. Whether it is a disease or not is a moot point, but the fact that remains is smartphones are the major contributor to the traffic social media networks witness today. As per the article from pew internet, 40% of cell phone owners access at least one social networking site from their phone.
It is true that social media networks would still be a rage if smartphones were not there, but the success that they are enjoying currently may have come a few years later. Thus, it would not be wrong to say that social media platforms owe their success to the rise of smartphones usage.
As per Statista, the total number of smartphone users would reach to 2.08 billion in 2016 and by 2019, the number would reach to 2.7 billion. This means smartphones are going to play an even vital role in widening the reach of social media platforms and earning millions of new users. It is also an opportunity for new platforms to strengthen their position in the market by showcasing their potential to prospective users.
Some of the newly established platforms are:
Do you think that the new social media platforms can seize this opportunity like their old counterparts?
I am waiting for your views.